Hope 4 Hector Campaign

In this collaborative project, my group and I were challenged to advocate for an endangered animal by creating a research based campaign that showed cultural sensitivity and an understanding of the specific challenges faced by that animal. Our group chose to highlight the Hector’s dolphin, one of the smallest and rarest

Process:

marine dolphins in the world. After extensive research, we decided to create Hope 4 Hector, an annual fundraising event that would raise money for Hector’s dolphin conservation through a virtual auction. My specific role in the group was to create the campaign identity, logo & logotype, and social media graphics for this event.

Deliverables: Campaign identity, social media graphics

Audience: General

Timeline: October-November 2024, 3 weeks

TProcess paragraph here. Began by moodboarding