Promotion of Place

Deliverables: 3 poster series, 1 brochure, 3 social media posts, 1 piece of merchandise (tote bag)

Timeline: April 2026, 4 weeks

Materials: Adobe Creative Suite, paper

Process:

For this project in Typography III, I was asked to research and document a place/venue in the San Luis Obispo area and create an informational and promotional campaign targeted towards tourists and local visitors. I selected Morro Bay and had the opportunity to create all of the content— type/text and imagery— and apply it to various deliverables to provide an engaging and memorable snapshot of Morro Bay.

Through this project, I was able to demonstrate an understanding of typographic and graphic design principles, as well as follow a thorough design process through to completion.

Research, documentation, possibilities for imagery, and concept sketches will be followed by exploration and experimentation with type and color + potential design directions. Design development will include intermittent deadlines for analysis, discussion, and feedback.